Neon sign

The neon sign is an advertisement for the store “Beauty + Beauty – Beauty Accessories”. The Chinese metropolises have many neon signs and are generally very illuminated. The first neon sign was installed in China in 1926, advertising Royal typewriters in a window display on Nanjing East Road in Shanghai. Throughout the following decade, the neon sign industry boomed in China, expanding its influence throughout the country. The heavy presence of commercial lighting ultimately became a characteristic trait of Chinese cities, prevailing until today. But in the last decades, it has become more popular to use signs with LED-lighting, because it is cheaper and more eco-friendly, even though the neon light give a warmer, more aesthetically pleasing light. In addition, light pollution is a growing issue in Chinese cities, increasingly causing headaches, stress, anxiety, eye diseases, and dropping fertility rates. During the last decade, extensive legislation has put in place to limit lighting in commercial and residential areas and solve related health issues.